Admedia Studio (Barcelona, Spain)
“Website must involve an experience and the main problem is trying not to disappoint the expectations that the user has, which are becoming higher all the time.”Admedia Studio does not distinguish between Old or New Media because it believes that they …
Hyperkit (London, UK)
“A common misconception people have is that a logo has to be, or has to include, an icon or pictogram. Apart from the obvious technical aspects such as working well at a small size or in a single colour, the most important thing is that it is relevant …
Tiffany Bozic (San Francisco, USA)
Bozic’s wide array of subjects are inspired both by her extensive travels to wild places, and the research specimens at the California Academy of Sciences in San Francisco.Tiffany Bozic has spent the majority of her life living with and observing the i…
Media Arc (Hong Kong, China)
What makes good website design? Great visuals, good rhythm, good user flow and great motion, if possible. As a designer, I treat the web as a moveable graphic canvas — it can exhibit something more than an image, and how to present the content with…
Mihail Mihaylov (Rotterdam, Netherlands)
“The most common misunderstanding people have about logo design is that in order to be effective, the logo has to depict the brand’s activity. For me, technical aspects such as readability or scalability always come first. Since the written symbol st…
Adrian Clifford – Rinzen (Brisbane, Australia)
Clifford: Travel, meeting and talking to great people, and having the time to explore, encounter or generate new ideas and possibilities for design and art beyond the usual quotidian routines and deadlines.Adrian Clifford is the co-founder of Rinzen, a…
Julie Rousset (Paris, France)
“There are many French designers, but I don’t believe there is one French graphic-design style. French graphic design is no longer the model or reference-point that it used to be. Today, it is more influenced than influential, it is not sufficient to…
Stiletto – Stefanie Barth, Julie Hirschfeld (New York, USA / Milan, Italy)
The joy of conferences? To inspire, tell your personal story and hopefully motivate for where there is no receipe but passion.Stiletto is a design studio based in New York and Milan that specialises in art direction and design for print and video. It w…
Mike McQuade (Chicago, USA)
“I think a good logo should communicate and convey something about the business/individual in a smart, clever and unexpected way. The most common misunderstanding people have about logo design is crowd sourcing. Clients sometimes feel that the more the…
Houdini (Sydney, Australia)
“It’s very easy to design one logo; the trick is designing the right logo. Typically we will explore several ideas, sketches and approaches before culling the unsuccessful candidates — it’s vitally important not to be too precious at this stage a…
Digitial Domain – Vernon Wilbert (Venice, USA)
The joy of conferences? Seeing an auditorium full of artists and engaging with other great speakers and the conference organizers.Digitial Domain, founded in 1993 by film-industry icons, is a multi-Academy Award-winning digital-production company that …
You Were In My Dream (Melbourne, Australia)
“When designing a website, it’s important to consider the information you want to deliver and who your audience is. We wanted our website to re-create the mood of the artwork so we made a lot of the buttons with hand-cut paper and included a lot of t…
Pierrick Jégou (Paris, France)
“I don’t think that is there a typical French design style because nowadays, with all the technologies around us bringing designers and other people closer, you can share and enjoy work from Argentina, California or Russia. The inspiration is more gl…
Danny Yount – Prologue Films (New York, USA)
The joy of conferences? Traveling and meeting great people. I need inspiration like everyone else so that’s what I like to do get re-energized. I also get to learn so much from the other presenters and sometimes see old friends.A self-taught designer…
Bruce Mau Design (Toronto, Canada)
“I don’t like to think in terms of ‘good’ and ‘bad’, but rather accuracy. In other words, we spend a lot of time with our clients trying to determine the metrics for success, and therefore it’s the alignment of a company’s visual identity…
Rejane Dal Bello (Rotterdam, The Netherlands)
“Identification is what makes a good logo. I don’t design logos – I design a visual identity. The logo is one part of this whole project. To make a logo you need the world to revolve around it. The logo cannot communicate everything. The logo indic…
Luke Lucas (Melbourne, Australia)
The joy of conferences? It can be pretty nerve racking speaking before that many people but at the same time it’s really fulfilling to share your thoughts with a room full of likeminded people.Luke Lucas is a highly regarded and respected typographer…
Pierre Kurczewski (Paris, France)
“Today, even more than in the past, French graphic design is more a story of individuality. The development of new technologies means that there can now be a permanent connection with the rest of the world. Everyone can now create their own path and de…
Philip Hunt – Studio Aka (London, UK)
They joy of conferences? The unexpected change in direction forced by technical difficulties or spontaneous audience participation is always fun. Let’s be honest though… the most fun thing is just ‘showing off’ isn’t it?Philip Hunt is Creativ…
Felt Branding (London, UK)
“A logo is often the introduction to a brand, the first ‘Hello’, so it needs to tell the audience ‘This is who we are, and what we do’. Good logos are often the purest examples of design, and the best always stand out for the right reasons.”F…
Young (Manchester, UK)
“What makes a good logo? A logo is nothing on its own, so a good logo should succinctly distill a brand into one recognisable mark. But it’s clearly important that the brand concept is strong as well; sometimes in creating a brand, the logo is the la…
Tony Mott (Sheffield, UK)
The joy of conference? Soaking up the influence of the audience and generally communicating with everybody invovled.Tony Mott is probably best described as a rock’n’roll photographer: he has shot more than 900 front covers of music magazines and 50…
Aurélien Arnaud (Paris, France)
“I think French design has a style that is at the crossroads of many influences, that is the interesting thing about working in France, but we have a legacy from poster design and illustration that we can still feel today. I think illustration is a v…
Allan Peters (Minneapolis, USA)
“I usually do 30-100 different sketches and concepts before I settle on 3 that I’m willing to show a client. To give you a ballpark number, I’d say it generally takes a week; with another week for revisions.”"A logo should be just as impactful printed…






















