“A good character design should express and deliver the designer’s emotions. The most challenging part about it is to achieve this aim – when our thoughts and intentions aren’t expressed or shown through the character, then we try to think more simply.”
Sticky Monster Lab (SML) is an ingenious South Korean design studio, consists of six members. Their different specialities and unique imaginations create a synergy that allows them to work outside the box. They produce all kinds of work including graphic design, characters, advertisements and 3D animation, and have successfully collaborated with global companies such as CJ, Daewoo Engineering and Nike.